Registration is open · January 14-18, 2027 · Tampa, Florida
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Car wash operators together at the OptSpot Freedom Summit

The OptSpot Freedom Summit · 2027

Registration is open

January 14-18 Tampa, Florida

The OptSpot customers who attend Freedom Summit are the ones growing fastest on our platform. Five days in January with our team and the operators who've already solved the problem you're sitting on.

What this is

Every decision you made alone this year, someone in that room already figured out.

The OptSpot customers who come to Freedom Summit are the ones our team knows by name. Not by account number. They've built a real relationship with our team -- we understand their wash, they know how to get the most out of every tool they're paying for, and they push us to build better because of it.

These are the operators running some of the fastest-growing washes on our platform. They're not here because they have everything figured out. They're here because they stopped trying to figure it out alone.

Saddlebrook Resort, Wesley Chapel, Florida

The venue

Saddlebrook Resort · Wesley Chapel, Florida

480 acres of natural Florida landscape, 30 minutes from Tampa. Championship golf on a Rees Jones-redesigned course, freshly renovated rooms, great food, a spa, and enough space that the week never feels like a conference.

The golf tournament runs on the Rees Jones course the day everyone arrives. Everything else stays on the property: meals, sessions, and the evenings that tend to be the part people talk about most.

Room block

We have a negotiated rate at Saddlebrook for Summit attendees. Book through the link below. The block has a deadline and closes when it fills.

Book your room

Rate available through December 15, 2026.

How the days work

Work hard, play hard. Every day.

Mornings are focused sessions on your business. The rest of the day is yours -- the pool, the golf course, the dinners where the best conversations happen. This is where the OptSpot team gets to know you outside of Zoom, and where the relationships that carry you through the year actually get built.

Mornings

Sessions

Three hours on the numbers that actually move: membership conversion, pricing, retention, and the operating decisions most operators make by gut instead of data.

Afternoons

Pool deck and peer time

The questions you bring to Tampa get answered by operators who've already solved them. This isn't a breakout room -- it's a table by the pool with people who run a business like yours.

Evenings

Golf, dinners, and the rest

The golf course, GOAT Kitchen, and the conversations that go long after the check comes. This is where the OptSpot team gets to know you -- and where most of the real friendships start.

The people

Ask anyone who's been. They talk about the room more than the sessions.

Nobody in your town runs your kind of business. Your GM can't weigh in on the membership pricing decision you've been sitting on for three months. Your accountant doesn't know what a good cost-per-member looks like. But the operator who figured that out two years ago -- who's now opening his third location -- is going to be at that table in January.

The relationships from Freedom Summit don't end when people fly home. They turn into phone calls on the way to the wash, a group text that goes off when something breaks, and the first call you make when you're about to do something you've never done before.

Each Freedom Summit gets better and better... I now get to call so many of them friends.
Ryan Blanchard
H2GO Car Wash, three time attendee
Delivered powerful content, practical takeaways, and real connections with people who genuinely want to see me win.
Jacob Mercier
Reign Car Wash
This summit was the most beneficial for me personally. The vibe is about everyone connecting and being together, so it invites people to open up and have conversations that maybe you wouldn't have at a normal convention or event.
Sal B.
Freedom Summit attendee
I've been to a lot of conferences and training. OptSpot is genuine and you can really feel it. They've built something real here, and the best part for me and my business is that they're willing to share all of it.
Truitt L.
Freedom Summit attendee

Bring your GM or your business partner. The teams who come together tend to get the most out of the week.

Freedom Summit 2026

Two minutes from last year's Summit.

Sessions, golf, dinners, and the conversations in between. This is what a week at Freedom Summit looks like.

The week

What the week looks like, day by day.

Morning sessions go deep. The afternoons and evenings are designed to breathe.

Thursday, January 14

Arrival Day

  • Check in and get settled at Saddlebrook Resort
  • Welcome reception on the Serenity Pool Deck (included with registration)
  • After-dinner drinks at GOAT Kitchen & Bar

Friday, January 15

Golf Day

  • Annual OptSpot Freedom Golf Tournament on the Rees Jones courses
  • Spa time for those sitting out the tournament
  • Poolside afternoon with cabana
  • All-attendee dinner (included with registration)

Saturday, January 16

Session Day

  • Four-hour morning general session
  • Reserved poolside for attendees: talk shop, make connections, keep the morning going
  • All-attendee dinner (included with registration)

Sunday, January 17

Session Day

  • Four-hour morning general session
  • Free afternoon at the resort

Monday, January 18

Departure

  • Check out by 11 AM

Full agenda and speaker lineup go out to everyone who registers.

What to expect

Three days that pay for themselves before you fly home.

Sessions on the decisions that cost you most

Pricing. Membership conversion. Labor. The operating decisions most operators make by gut. You leave with a clear picture of what to change Monday and what to leave alone.

Operators who've already solved your problem

The person who figured out your membership churn issue two years ago is going to be at that table. So is the one who hired a GM that actually runs things. You leave with their numbers in your phone.

A deeper relationship with our team

Our team knows your dashboard. Freedom Summit is when they get to know your business. Those conversations change how we support you -- and how we build the tools you use every day.

Work hard, play hard, no drama

Five days in Tampa in January while the rest of the country is frozen. The golf course, the pool, the dinners. This is the culture OptSpot builds -- and why people come back every year.

Full agenda, venue, and speaker lineup go out to everyone who registers.

Pricing

Register now and pay the early bird price.

Early bird
$999
per person

Regular
$1,499
per person

Starting October 1.

What registration covers

  • Three days of teaching sessions and collaboration
  • The welcome dinner and meals during the event
  • Summit materials and resources

Booked or priced separately

  • Travel and lodging, booked separately
  • Golf tournament entry, $149 per player
  • Rental clubs, $80 per set
Register now

Register up to 3 people from your wash in one checkout.

Full refund through November 15, 2026, and you can transfer your seat to someone else from your business any time, free. Full terms and refund policy.

Questions

Before you register

Who is this for? +

Car wash operators and the leaders on their teams. Whether you run one location or a dozen, the room is built for people growing on purpose.

Am I stuck in sessions all day? +

No, and that's deliberate. Mornings are teaching, afternoons are collaboration, and evenings are for community. We build in real time for golf, dinners, and the conversations that happen around them.

Can I bring my team? +

Yes, and we'd encourage it. You can register up to 3 people from your wash in one checkout, and operators who come with their GM or their business partner tend to leave with a plan the whole team already owns.

What does registration cover? +

The three days: sessions, collaboration, summit materials, and meals during the event including the welcome dinner. Travel and lodging are booked separately.

Where exactly is it? +

Saddlebrook Resort in Wesley Chapel, Florida, about 30 miles north of Tampa. 480 acres, championship golf, freshly renovated rooms, and enough space that the week doesn't feel like a conference.

Where do we stay? +

We have a room block at Saddlebrook at a discounted rate. Book your room here. The block closes December 15, 2026 or when it fills, so don't wait on it.

How does the golf tournament work? +

The Annual OptSpot Freedom Golf Tournament is optional and runs the day everyone arrives. It's $149 per player, and rental clubs are $80 a set if you'd rather not fly with yours. You choose both during registration.

What if I have to cancel? +

Full refund through November 15, 2026. After that and through December 15, 2026, you get the full amount as credit toward the 2028 Summit. After December 15, 2026 we've already guaranteed headcount to the venue, so there's no refund or credit, but you can always transfer your seat instead.

Can I send someone else in my place? +

Yes, any time right up to the first day, free, and as many times as you need. If January gets complicated at your wash, send your GM or your partner rather than eating the cost. Email bre@optspot.com with their details.

Can I bring my spouse or my kids? +

Yes. There's nothing extra to pay during registration, but we ask during checkout so we can plan the week around everyone who's coming.

Something we didn't cover? Email bre@optspot.com.

See you in Tampa

January 14-18, 2027

Register now